Is there a growing audience of those who desire smart, soulful storytelling? Yes.
“The middle space” is that beautiful and mysterious tension between art and commerce, audience and content, what is and what could be. It’s where honesty meets aspiration. Where we tell better stories that ask deeper questions, create more real conversations and leave larger margins for people to come to their own conclusions in their own time. The content we produce. The content we promote. The content we consume. It’s all designed for those “in-betweeners” who have a hard time defining who they are or what they believe, but they know it when they are with others, or when they see it on the screen, or read it on a page, or hear it on their playlist. It’s a desire for what is real, true, and once experienced makes you uneasy and unsatisfied with what lies on either side — the mass-marketed glossiness on one side and the dull predictability on the other. If you believe in “the middle space” or find your home there, welcome. You are with friends.