"... middle-space filmgoers crave reflection. Instead of winning, they welcome the chance to grapple with eternal questions of faith and forgiveness, hopelessness and grief." Aspiration featured in the Washington Post.
Stories that linger with you long after the credits roll. That is Aspiration.
Thunderous. Angry. Cathartic. The sound Brian “Head” Welch helped pioneer with KoRn in the early ‘90s provided identity to a generation of misfits and made him a global rock star. Famous, wealthy, and worshipped in the spotlight, an adolescent self-loathing relentlessly haunted him in the shadows—until the day a tiny miracle was born.…
63% of Americans have an Amazon Prime membership. 37% of Americans have a Netflix subscription.
93% of word of mouth still happens offline.
Lessons we’ve learned: Pull vs. push in your marketing Give vs. take in your calls-to-action Aspirational vs. inspirational in your content-creation strategy for Gen Z Dialogue vs. diatribe in your messaging with audiences Offline vs. online in your word-of-mouth strategy
What’s easier to ask of audiences? To spend $12 dollars or to spend 2 hours captive without access to your phone. Paying for entertainment is not the problem. The issue is partly getting audiences to pay attention (The average attention span is now less than a goldfish.) More importantly, asking…
“Adults are not shunning adult entertainment, but they are shunning adult entertainment at the multiplex. The modern tentpole has become a dangerous feat of cross-generational engineering whereby the MCU flick or the Fast/Furious sequel has really become a one-size-fits-all offering. Since adults can get a deluge of good-to-great adult-skewing entertainment…