Some friendships transcend lifetimes. In A Dog’s Journey, the sequel to the heartwarming global hit A Dog’s Purpose, beloved dog Bailey finds his new destiny and forms an unbreakable bond that will lead him, and the people he loves, to places they never imagined. Opening nationwide May 17.

Poster for Won't You Be My Neighbor
Movie poster for The Story of God


This is the most cluttered media marketplace in history, with audiences more fragmented than ever, and conventional approaches falling short of expectations. What is your plan to reach audiences and release content? Aspiration Entertainment is an audience-driven distribution and marketing solution for those who want industry experience with outsider innovation. If you are saying to yourself and others, “there must be a better way,” then you get why we only take on films and shows that require a different approach to distribution and marketing.

For over twenty years, the Aspiration team has defined and redefined the industries of music, politics, media, entertainment, non-profits, and the arts through an unconventional approach to ideas, imagination, and impact. During the past ten years Aspiration’s team has brought this “different” approach to more than 150 film and television campaigns across major studios, networks, award-winning indie filmmakers, and media brands.

Eventized theatrical + non-theatrical + digital distribution designed for data, revenue, impact, and momentum

``... movies that live where faith, intellectual challenge and artistic sophistication happily reside.``- Washington Post, 2018
``That blue ocean idea, blue ocean and blue collar, really defines the company for us. There’s so much red ocean. There’s so many competitors lowering the costs of their services or trying to squeeze more value for their clients. (We're) much more interested in asking—(we) see all these little various fragments of opportunity; how do you assemble something that changes distribution or changes the way audiences engage with content?``- Converge Podcast featuring Aspiration
``The company’s motto could just as easily be 'soulful films for smart people.' Because the ­movies in question exemplify ­values — humility, transcendence, ­human connection — that have moved believers and ­non-believers alike for centuries, whether they’re admiring a fresco by Michelangelo or an oratorio by Handel.``- Washington Post, 2016

Specialty marketing + publicity that moves audiences from awareness to action

Thinking Ahead




Executive Producer & Distribution

Erik Lokkesmoe has 20 years of entertainment and media experience, serving as a film studio executive, political speechwriter and press secretary, and thought-leader on aspirational audiences.


For more than twelve years Erik served as a congressional press secretary, Senate campaign communications director, political communications advisor at the National Association of Broadcasters, speechwriter in the George W. Bush Administration, and head of communications for the National Endowment of the Humanities.

During his political career Erik launched Brewing Culture, a “third-place” initiative to bring variety of beliefs and backgrounds together around great art and ideas. In 2006, Anschutz Film Group & Walden Media asked Erik to be the project manager for the movie Amazing Grace, a political thriller chronicling the heroic story of 18th century abolitionist William Wilberforce.  He and his team were heralded by the LA Times for crafting an unconventional marketing campaign and social impact effort to end modern-day slavery.

Erik served as the Vice President of Strategic Partnerships for AFG/Walden Media in Los Angeles until 2008 when he and two others launched Different Drummer, an unconventional marketing and publicity firm. For the next ten years, across more than 100 entertainment projects, Erik led the vision and strategy of the fast-growing agency that included projects for all major movie studios, television networks, publishers, labels, and causes.

Expanding into production and distribution, Erik and four partners created Aspiration, executive producing the Sundance-premiered, NY Times Critics Pick film LAST DAYS IN THE DESERT starring Ewan McGregor. The company also distributed the festival-winning independent film Noble, with several new films in production.

Erik is the author and co-author of three books, including his most recent, DIFFERENT DRUMMER.  He and his wife, Monica, have three children and, after moving from DC to LA to DC to LA to NYC to Nashville over the past seven years, are glad to call Music City (aka “Storyville”) their home.


Executive Producer & Marketing

Andy Peterson is a senior creative media executive at the forefront of marketing entertainment to cause conscious audiences for film, television, and media brands.


As a principal at Aspiration, Andy has been involved in launching dozens of independent and studio feature films and TV series including projects from Paramount Pictures, Participant Media, Sony Pictures, AMC, FOX, dick clark productions, Abramorama and National Geographic among others.

He is also leading Aspiration’s new Docs/ology initiative for curating, servicing and funding ‘praise-worthy’ documentary films.

In 2012 Andy created the Justice Film Festival, a film experience that promotes social justice and celebrates emerging filmmakers from around the world.  The festival just announced its 6th annual event in New York City at the Sheen Center for Thought & Culture November 1-4, 2018.

Andy is a graduate of Taylor University, and has lived in Nashville for over 20-years with his wife Rebecca. They have three children. An avid record collector Andy has over 1,000 pieces of vinyl in his collection, and can usually be found visiting contemporary art museums and other sacred spaces during his travels.

I heart PBS pin and Sundance Film Festival mug