“Hope is not a strategy,” a producer friend told a group of aspiring filmmakers. Too often, however, we hear makers..

“If you hit every time the target is too near or too big.” Tom Hirschfield is spot on. Here’s why...

We often say “distribution is marketing and marketing is distribution.” You cannot do one without the other. You cannot execute..

Think of a film marketing campaign as a three-lane freeway. In the fast lane, you have advertising. Quick to accelerate...

Is there a growing audience of those who desire smart, soulful storytelling? Yes. “The middle space” is that beautiful and..

“The era of big … is over,” taking some liberties in adapting a line from President Bill Clinton’s 1995 State..

BEFORE YOU SIGN ANY DEAL … we’ve all been there. Post-release, after-the-fact, “I-wishing” yourself with questions you should have asked,..

Two images should guide every conversation with distributors, marketing agencies, publicists, staff, and partners: champagne and aspirin.      ..