Everything is changing. Let’s attempt great things together.

We live in the most cluttered media marketplace in history, with audiences more fragmented than ever, and conventional approaches falling short of expectations. How, then, will the best stories reach the most audiences? Aspiration Entertainment produces marketing and distribution solutions that blend insider experience with outsider innovation. We have a long history of being different drummers for studios, networks, indies, causes, and family brands. And we are just getting started.

For over twenty years, the Aspiration team has defined and redefined the industries of music, politics, media, entertainment, non-profits, and the arts through a unconventional approach to ideas, imagination, and impact. During the past ten years Aspiration has brought this “different” approach to more than 150 film and television campaigns across major studios, networks, award-winning indie filmmakers, and media brands.

Aspiration provides an entirely unique approach to:

  • Acquiring, activating, and accelerating audiences through dynamic and multi-dimensional marketing, publicity, and social campaigns;
  • Eventizing releases/shows in theaters, non-theatrical venues, homes and small screens; and
  • Designing online and offline experiences that create measurable momentum.

The Nashville-based company is known for serving “smart films for soulful people” — also defined as “aspirational audiences” because, as the Washington Post wrote, “the ­movies in question exemplify ­values — humility, transcendence, ­human connection — that have moved believers and ­non-believers alike for centuries, whether they’re admiring a fresco by Michelangelo or an oratorio by Handel.”

Washington Post, May 2016

We partner with those who want to go all-in and all-out, with those who refuse to dabble, tinker, dip-your-toe-in-the-water, play it safe, or hedge their bets. Just how far and deep and high will your story go? Let’s find out together.


Aspiration is a social impact-driven company that specializes in distribution (theatrical through digital) and marketing (ideation through execution) for films, TV, and media programming that goes higher, further, and deeper than common entertainment — what the company terms, “screen forward entertainment.”

Aspiration Distribution

Eventizing distribution across theatrical, semi-theatrical, and digital platforms through data-and-demand-driven strategies that put audiences and filmmakers first.

Aspiration Kids

Creating kids and family entertainment and education experiences in the classroom, in the home, and in retail spaces. A partnership with
Agency 808.

Aspiration Faith

Connecting smart films and television with belief-motivated audiences — and the globally-minded, cause-conscious, media-savvy, socially-influential leaders who are driving the changes in faith in America and around the globe.

Aspiration Films

Partnering with storytellers from script to screen as producers of marketing and distribution (PMDs) … from shorts to documentaries to feature narratives.

Docs/ology promotes documentary films that authentically and thoughtfully explore the truth about the human condition with excellence, artistry, and substance.





Erik Lokkesmoe has more than 20 years of experience popularizing and populating great ideas and stories. He began his career in Washington, D.C politics, after graduating from Westmont College.


Over twelve years Erik served as a congressional press secretary, Senate campaign communications director, political communications advisor at the National Association of Broadcasters, speechwriter in the George W. Bush Administration, and head of communications for the National Endowment of the Humanities.

During his political career Erik launched Brewing Culture, a “third-place” initiative to bring variety of beliefs and backgrounds together around great art and ideas. In 2006, Anschutz Film Group & Walden Media asked Erik to be the project manager for the movie Amazing Grace, a political thriller chronicling the heroic story of 18th century abolitionist William Wilberforce.  He and his team were heralded by the LA Times for crafting an unconventional marketing campaign and social impact effort to end modern-day slavery.

Erik served as the Vice President of Strategic Partnerships for AFG/Walden Media in Los Angeles until 2008 when he and two former political staffers launched Different Drummer, an unconventional marketing and publicity firm. For the next ten years, across more than 100 entertainment projects, Erik led the vision and strategy of the fast-growing agency that included projects for all major movie studios, television networks, publishers, labels, and causes.

Expanding into production and distribution, Erik and four partners created Aspiration, executive producing the Sundance-premiered, NY Times Critics Pick film LAST DAYS IN THE DESERT starring Ewan McGregor. The company also distributed the festival-winning independent film Noble, with several new films in production.

Erik is the author and co-author of three books, including his most recent, DIFFERENT DRUMMER.  He and his wife, Monica, have three children and, after moving from DC to LA to DC to LA to NYC to Nashville over the past seven years, are glad to call Music City their home.



Andy Peterson is a senior creative media executive at the forefront of marketing entertainment properties and brands to cause conscious & progressive faith-based audiences.


As a principal at film marketing & development agency Aspiration, Andy has been involved in launching dozens of independent and studio feature films and TV series including projects from Paramount Pictures, Participant Media, Sony Pictures, AMC, FOX, dick clark productions and National Geographic among others.

He is also leading Aspiration’s new Docs/ology initiative for curating, servicing and funding ‘praise-worthy’ documentary films.

In 2012 Andy created the Justice Film Festival, a film experience that promotes social justice and celebrates emerging filmmakers from around the world.  The festival, which Andy directs, recently completed its 5th annual event in New York City at the Sheen Center for Thought & Culture screening 18-films including a premiere of National Geographic’s The Story of Us with Morgan Freeman.

Andy is a graduate of Taylor University, and has lived in Nashville for over 20-years with his wife Rebecca. They have three children. An avid record collector Andy has over 1,000 pieces of vinyl in his collection, and can usually be found visiting contemporary art museums and other sacred spaces during his travels.


Senior Publicist + Project Manager

Janeal Bernhart began her film publicity career over 10 years ago, working for LA-based agencies MPRM Communications and Ginsberg Libby where she handled online & digital publicity.


In her time at the two agencies, she worked on more than 100 films with clients such as Roadside Attractions, Magnolia Pictures, Fox Searchlight, CBS Films, and Focus Features.

One of her career highlights was working on the awards team for the 2013 Academy Award Best Picture Winner, 12 Years a Slave. She also handled film publicity at the Sundance Film Festival & the Toronto International Film Festival, working on films such as documentary film The Queen of Versailles, Morgan Spurlock’s The Greatest Movie Ever Sold, and Lake Bell’s film In a World.

As a Belmont University graduate, Janeal returned to Nashville in 2014 and began working for Aspiration as a senior publicist and project manager.