A modern Mark Twain style adventure story, THE PEANUT BUTTER FALCON tells the story of Zak (Gottsagen), a young man with Down syndrome, who runs away from a residential nursing home to follow his dream of attending the professional wrestling school of his idol, The Salt Water Redneck (Thomas Haden Church). A strange turn of events pairs him on the road with Tyler (LaBeouf), a small time outlaw on the run, who becomes Zak’s unlikely coach and ally. Together they wind through deltas, elude capture, drink whisky, find God, catch fish, and convince Eleanor (Johnson), a kind nursing home employee charged with Zak’s return, to join them on their journey.

Poster for Won't You Be My Neighbor
Movie poster for The Story of God


This is the most cluttered media marketplace in history.
Audiences are more fragmented than ever.
Conventional approaches are falling short of expectations.
Aspiration Entertainment is for every creator who thinks, “there must be a better way to reach audiences and release content.”

Rest assured, there is.

 Don’t let the industry convince you that you should follow everyone else.
You know your aspirations. Let us help you get there. 

From distribution across all windows and platforms to marketing and publicity services that move audiences from awareness to action, we help our content partners reach profitability and popularity.

In an ever-changing market, here are three things that won’t change:

First, we are with our content partners from start to screen.
We structure deals that share in the champagne as well as the aspirin.
Second, we start with a custom strategy designed specifically for the content.
You may be surprised that many don’t. There is no “cut and paste” in our business.
And third, we only work on great projects made by great people for great purposes. 
Life’s too short for anything else. As a result, we love what we do.



President, Distribution and Funding

Erik Løkkesmoe has 20 years of entertainment and media experience, serving as a film studio executive, political speechwriter and press secretary, and thought-leader on aspirational audiences.


For more than twelve years Erik served as a congressional press secretary, Senate campaign communications director, political communications advisor at the National Association of Broadcasters, speechwriter in the George W. Bush Administration, and head of communications for the National Endowment of the Humanities.

During his political career Erik launched Brewing Culture, a “third-place” initiative to bring variety of beliefs and backgrounds together around great art and ideas. In 2006, Anschutz Film Group & Walden Media asked Erik to be the project manager for the movie Amazing Grace, a political thriller chronicling the heroic story of 18th century abolitionist William Wilberforce.  He and his team were heralded by the LA Times for crafting an unconventional marketing campaign and social impact effort to end modern-day slavery.

Erik served as the Vice President of Strategic Partnerships for AFG/Walden Media in Los Angeles until 2008 when he and two others launched Different Drummer, an unconventional marketing and publicity firm. For the next ten years, across more than 100 entertainment projects, Erik led the vision and strategy of the fast-growing agency that included projects for all major movie studios, television networks, publishers, labels, and causes.

Expanding into production and distribution, Erik and four partners created Aspiration, executive producing the Sundance-premiered, NY Times Critics Pick film LAST DAYS IN THE DESERT starring Ewan McGregor. The company also distributed the festival-winning independent film Noble, with several new films in production.

Erik is the author and co-author of three books, including his most recent, DIFFERENT DRUMMER.  He and his wife, Monica, have three children and, after moving from DC to LA to DC to LA to NYC to Nashville over the past seven years, are glad to call Music City (aka “Storyville”) their home.


President, Marketing

Andy Peterson is a senior creative media executive at the forefront of marketing entertainment to cause conscious audiences for film, television, and media brands.


As a principal at Aspiration, Andy has been involved in launching dozens of independent and studio feature films and TV series including projects from Paramount Pictures, Participant Media, Sony Pictures, AMC, FOX, dick clark productions, Abramorama and National Geographic among others.

He is also leading Aspiration’s new Docs/ology initiative for curating, servicing and funding ‘praise-worthy’ documentary films.

In 2012 Andy created the Justice Film Festival, a film experience that promotes social justice and celebrates emerging filmmakers from around the world.  The festival just announced its 6th annual event in New York City at the Sheen Center for Thought & Culture November 1-4, 2018.

Andy is a graduate of Taylor University, and has lived in Nashville for over 20-years with his wife Rebecca. They have three children. An avid record collector Andy has over 1,000 pieces of vinyl in his collection, and can usually be found visiting contemporary art museums and other sacred spaces during his travels.

I heart PBS pin and Sundance Film Festival mug



Nashville, Tennessee